Health Canada Consultation on Advertising Restrictions

Dear Valued Customers,

Health Canada is seeking industry stakeholder and general public consultation on proposed advertising restrictions for vaping products between February 5 and March 22, 2019.  This is in response to new concerns of youth uptake.  Their goal is to prevent youth from getting their hands on vaping products.

Health Canada is seeking your input on advertising restrictions as follows:
  • Limiting the places where we can advertise
  • Limiting the content
  • Informing the public through warnings in advertisements
  • Limiting the display of vaping products in certail retail locations
As you may know, the vaping industry has faced unfair criticism around the world since its inception, due to objectively false news reporting and pressure from other industries that have a conflict of interest whereby losing smokers is terrible or even fatal for their business.  We strive to help smokers with a less harmful alternative that has helped millions across the world, but at the same time, we are definitely willing to help shape fair and practical advertising restrictions that will prevent youth uptake.  There are still so many more adult smokers that need to become educated on these products so we can put an end to smoking, so hopefully a balance can be struck with your help.

We hope this information will encourage the public and our industry to actively advocate for fair restrictions that balance the needs of current smokers and youth that may be illegally obtaining of vaping products.  Please be sure to voice your concerns and suggestions during the prescribed period (Feb 5 to March 22) and feel free to share this with friends, family, other vape shops and distributors to ensure we make a positive impact.  For more information, you can visit their website here:



Thank you for taking time out of your busy day to read this and we hope you'll respond to Health Canada at: hc.pregs.sc@canada.ca

Yours truly,

The TheraVape Team.

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